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My work broadly covers the cultural, social, and policy implications of emerging technologies, primarily social media. I am interested in the large audiences made available to individuals through social media, and how these audiences affect identity, self-presentation, and interpersonal relationships. Currently, I am researching far-right subcultures online; conducting fieldwork for my second monograph (on networked privacy and marginalized populations); and finishing up the thousand other projects every scholar has. I tend to work on a lot of different things at once.


For the last four years, I have been thinking about online harassment and how gender plays a role. This has taken me to some strange places. While on sabbatical at Data & Society, I authored a major research report on far-right media manipulation, and am currently running the D&S Media Manipulation team. I have a paper on the celebrity nude photo leaks under review, am currently interviewing people who have experienced harassment for my second book, and am writing a piece on the vocabulary of the so-called "manosphere." I also co-wrote a guide for scholars wishing to conduct risky research on how to avoid online harassment.

  • Marwick, A. (in review). "Scandal or Sex Crime? Gendered Privacy and the Celebrity Nude Photo Leaks."
  • Marwick, A. and Lewis, B. (2017). Media Manipulation and Disinformation Online. New York: Data & Society Research Institute.
  • Marwick, A., Blackwell, L., & Lo, K. (2016). Best Practices for Conducting Risky Research and Protecting Yourself from Online Harassment (Data & Society Guide). New York: Data & Society Research Institute. http://datasociety.net/output/best-practices-for-conducting-risky-research/
  • Marwick, A. and Miller, R. (2014, June 10). "Online Harassment, Defamation, and Hateful Speech: A Primer of the Legal Landscape." Fordham Center on Law and Information Policy Report No. 2, Fordham Law School, New York, NY. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2447904
  • Marwick, A. (2013). "There's No Justice Like Angry Mob Justice: Regulating Hate Speech through Internet Vigilantism." Selected Papers of Internet Research 14.0. Denver, CO: October 24-27. http://spir.aoir.org/index.php/spir/article/view/897/471


I have been researching privacy for the last seven years. My work began examining young people's privacy practices online; I just concluded a large study of socio-economic status and privacy, and continue to research "networked privacy," the idea that privacy violations online are inevitable as a result of social technologies, our connections to others, and large-scale data-mining. My second monograph will investigate networked privacy and how it disparately impacts people marginalized in other areas of their lives. I am also involved with surveillance studies. I am part of the Big Data Surveillance grant at the Surveillance Studies Center at Queen's University, and am currently interested in data brokers and other forms of commercial data collection.

Privacy and Socio-economic Status

  • Marwick, A., Fontaine, C. & boyd, d. (in press). "'Nobody sees it, nobody gets mad': Social Media, Privacy, and Personal Responsibility among Low-SES Youth." Social Media & Society.
  • Gilman, M., Madden, M., Levy, K & Marwick, A. (forthcoming). "Privacy, Poverty and Big Data: A Matrix of Vulnerabilities for Poor Americans." Washington University Law Review. https://ssrn.com/abstract=2930247

Networked Privacy

  • Hargittai, E. and Marwick, A. (2016). "'What Can I Really Do?' Explaining the Privacy Paradox with Online Apathy." International Journal of Communication. http://ijoc.org/index.php/ijoc/article/view/4655 [Open access]
  • Marwick, A and boyd, d. (2014). "Networked privacy: How teenagers negotiate context in social media." New Media and Society 16(7): 1051-1067. Lead article in special issue commemorating ten years of Facebook

Surveillance Studies


Continuing the work of the pioneering Theresa Senft, I am interested in those who are "internet famous." This topic consumed me for much of my dissertation and is explored in great depth in my first book. I continue to dabble in micro-celebrity but am not currently engaged in fieldwork on the topic.

  • Marwick, A. (in press). "Micro-Celebrity, Self-Branding and the Internet." In Ritzer, G. (ed). Wiley Blackwell Encyclopedia of Sociology, 2nd Edition.
  • Marwick, A (2016). "You May Know Me from YouTube: (Micro)-Celebrity in Social Media." In Marshall, D. & Redmond, S. (eds), A Companion to Celebrity. Hoboken, NJ: Wiley-Blackwell, 333-350.
  • Marwick, A. (2015). "Instafame: Luxury Selfies in the Attention Economy." Public Culture 27(1): 137-160. http://www.publicculture.org/articles/view/27/1/instafame-luxury-selfies-in-the-attention-economy Most frequently read Public Culture article, 2015-2017
  • Marwick, A. (2013). Status Update: Celebrity, Publicity and Branding in the Social Media Age. New Haven: Yale University Press.
  • Marwick, A. (2013). "'They're really profound women, they're entrepreneurs': Conceptions of Authenticity in Fashion Blogging." ICWSM, International Conference on Weblogs and Social Media. Cambridge, MA: July 7-11.
  • Marwick, A. and boyd, d. (2011). "To See and Be Seen: Celebrity Practice on Twitter." Convergence 17(2): 139 - 158.
  • Marwick, A. and boyd, d. (2011). "I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience." New Media and Society 13(1): 114-133.

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